Researching Marketing Decisions by Ritu Mehta

Author:Ritu Mehta [Mehta, Ritu]
Language: eng
Format: epub
ISBN: 9781138061927
Barnesnoble:
Goodreads: 42985969
Publisher: Taylor & Francis
Published: 2019-04-30T00:00:00+00:00

fact that they are considerably dependent on marketing intermediaries for greater market dominance and long-term performance of business.

Strategic framework

Strategic implications of the above analyses and results deal with the development of a framework for adoption of various Internet-based distribution systems, namely partial disintermediation, complete disintermediation, infomediary and intermediary empowerment based on the above four broad dimensions, namely product characteristics, consumer sensitivity towards purchase decision, role of intermediaries and distribution profile of the enterprise.

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